If you have an Internet-based business, or if you have a large customer base in China, you would want to stay closely connected with your current customers while attracting more potential customers. Sure, you can do this through your official website. But since now mobile device are going mainstream, and people are on their smart phone all the time, It would be more ideal if you can connect with or reach your customers through social media platform on their mobile phone, right?
Actually, you can easily achieve your goal through some of the hottest social media platforms for free. Below are some of the social media tools that might be just for you:
(1) WeChat public/official account
WeChat is the dominant social media player in China, and their user base is simply gigantic. WeChat ressembles Facebook in many ways. If you want to build a large fanbase, and make more sales in China, you can’t miss WeChat. As a business entity, you can sign up for a WeChat public/official account, and then get the word out, and your current customer will FOLLOW your account, kind of like the way twitter followers work. You can do a lot of things with your WeChat, including publishing posts, selling products, and doing polls, etc.
Since WeChat Public Account Platform is currently offered in Chinese language, you might need to hire someone with Chinese language skills to do the application, and the maintenance work for your business.
WeiBo is by far the second most popular social media platform in China, trying to catch up with WeChat. WeiBo is kind of like the equivalent of Twitter. It is a very effective way for celebrities in China to build a fanbase and release the latest news. Many people follow a wide variety of WeBo accounts just to keep themselves updated with the news.
You can sign up for a personal account on WeiBo for free, so your customers can easily follow you and get notified when you publish new posts. You can also opt for a verified official account, which is a paid service. The current fee for getting verified is 300 RMB(around $45). The benefit of getting verified is obvious, you’ll get a ‘Verified’ icon besides your ID which will make your account seem more trustworthy.
Just like signing up for a WeChat public/official account, you might need someone who speaks Chinese to help you get the application process done.